Nothing and Everything!

　　Tucked discreetly away on my modest marketing website is a copy of a Vincent van Gogh portrait I created for a charity fund raiser some years back.A few or the people who have stumbled upon it have sent me puzzling emails-van Gogh and Internet Marketing? What's the connection?

　　It all boils down to stubborn old learning habits tbat never die!

　　Let me explain-I am trained as an artist-one of the best ways to learn how to draw or paint is to copy the Masters. Spend a few hours copying a van Gogh, a Monet or a Durer and you will learn more in those few hours than months spent in the classroom pouring over color theories, composition charts, and paint mixtures.

　　Learn By Seeing Through the Eyes of the Masters!

　　They have been there, done that, and they have solved all the major problems for you. It works perfectly and aftists have been learning this way for centuries.

　　When I first started internet marketing I applied the same method. (Did I mention I was Stubborn!) A few hours studying the Masters-their techniques, their marketing tools, their mindsets-saved me and they will save you from months (if not years) of trial and error.

　　study the masters first-hand and you will gain a more complete and broader understanding of the different marketing techniques, methods, and systems that these marketers apply. Spending a few years studying the top marketers may pay big dividends down the road when you apply all this knowledge to lesser known marketing niches.

　　Many may be skeptical ahout this suggestion, spend two or three years studying top marketers. you've got to be joking! Not really, it's where that old artist training comes in-artists spend a lifetime studying the masters. And never regret a minute of it!

　　But Just How Do You Find These Marketing Masters?

　　Finding the Masters was the hardest part! With so many proclaimed and self-proclaimed "gurus" on the web; finding the genuine article among all the "bovine deposits" was extremely difficult.

　　However. it wasn't long before one name kept popping up, again and again.

　　Mark Joyner!

　　Like him or hate him-no one can dispute that he is "the" master of internet marketing. Many of today's marketing techniques such as ad tracking. preselling, email marketing, guerrilla tactics, etc. were invented or perfected by Joyner.

　　Joyner is one of the absolute most successful Internet marketers today. He was active on the net long before most of today's other Internet marketers even knew about it. And there is no doubt that he really knows how to market and sell on the Internet.

　　One of his greatest successes was his site SearchHound. which he built from scratch, ran on a zero marketing budget, and then sold for $4,000,000($3,000,000 in cash and $1,000,000 in strike warrants) partly due to the high traffic it received.

　　His free ebook "Search Engine Secrets",which he wrote several years ago,has been downloaded more than a million times (the last number I heard), and his quality products has been used for a profit by many grateful marketers all around the world.

　　In or out of Internet marketing, Joyner is still a major force that's worth some serious study. A few hours studying him and his methods will save you from months of trial and error.

　　John Reese!

　　Another name that keeps popping up-John Reese. This is another marketing expert that delivers the "goods"-and the key lies in one word "traffic". Traffic is the lifeblood. heartbeat, and main factor that will make or break any Internet website. It's the basic reason for the success of any website.

　　Reese has figured out how to deliver traffic to any site on the web. But before you jump and buy some of his Traffic Secrets products-think twice. Is there a better way to get the information!

　　Please don't get me wrong, if you have the money and are short press for time-by all means,go buy his products!

　　However, if you're on a budget and have some time on your hands-why not go first-hand and study his sites. newsletters, blog, etc. Pick them apart piece by piece and you will discover his real "secrets". But more importantly you will have a better understanding of them.

　　Study the structure and layout of his sites, and see what techniques he uses and simply apply them to your own websites and marketing methods.

　　Google to the Rescue!

　　If you're really new to internet marketing, you may be wondering, how do I find these masters, their sites, or their products even? Just use Google and you will find the links you need to get you started.

　　Perhaps, a simple illustration of my own marketing study system would be helpful. Artists love techniques and it's the technique or method of learning that's important here. Once you have figured out a way to study the marketing masters-all the other pieces will fall into place.

　　Here's a simple system I use, as mentioned above, traffic is the key to any website's success. Therefore, it would he beneficial for me or anyone to seek out a top SEO (Search Engine Optimization) expert and study him or her.

　　I used Google to find out who has the top listing/ranking for SEO products and Internet Marketing products in general. One site and one name kept popping up in the number l position over and over again. Mike's Marketing Tools run by SEO expert Michael Wong.

　　I went in and started studying his site's layout. its linking structure, etc.-this guy knows what he's doing and he has the rankings to prove it.

　　Then I just copied his linking structure and applied it to my own sites. Please note, I am not talking about "copying per datum" of any source code or material-that's against the law. But rather the overall design, layout, structure and then taking that information and applying it to my own sites.

　　Three or four days spent studying this master's sites have given me a wealth of information that I have applied to my own sites and it's information that I will be able to use for years to come.

　　This is just one example of how you can use this old artist training technique to help you learn more about Internet marketing. There are many more masters out there, seek them out and study them. Your marketing results will thank you!

　　And by the way, the van Gogh is still neatly tucked away on my site. It's a matter of learning. He's my constant reminder-if you want to succeed online-copy the Masters.

　　測試題

　　1.What is the passage about?

　　A) Van Gogh and the emergence of Internet Marketing.

　　B) Studying the masters to obtain marketing secrets.

　　C) The prosperity of art due to Internet marketing.

　　D) Introduction of some famous figures in marketing.

　　2.According to the author. what is the best way to Ieani drawing?

　　A) Spending months learning drawing theories.

　　B) Working as a master's assistant.

　　C) Copying the masters works.

　　D) Learning composition charts.

　　3.When the author first started Internet marketing,he__________________.

　　A) learnt drawing techniqucs from famous artists

　　B) gained marketing techniques through trial and error

　　C) studied the techniques that marketers summarized

　　D) studied marketing masters

　　4.According to the author, to find out marketing masters, it__________________.

　　A) was quite easy B) needed patience

　　C) took a long time D) was very difficult

　　5.Mark Joyner's website SearchHound which could be sold at a high price was partly attributed to_________________.

　　A) his tracking marketing technique

　　B) the high traffic it received

　　C) his active involvement in Internet markets

　　D) his popular ebook "Search Engine Secrets"

　　6.What is the key factor that determines the success of any Internet website?

　　A) The operator's mindsets. B) Marketing tools.

　　C) Traffic. D) The quality of goods.

　　7.A better idea than simply buying Reese's Traffic Secrets products is to_____________.

　　A) attend his lessons regularly

　　B) download his best-selling books

　　C) study his sites to find out the secrets

　　D) make a study of his life and ideas

　　8.The best SEO products run by Michael Wong is_____________________________.

　　9.The author doesn't intend to copy per datum of Michael Wong's website because_______________.

　　10.The van Gogh's portrait was tucked away on the author's website to serve as________________.

　　答案詳解

　　1.[B][定位]全文。

　　解析：要想了解文章的主旨得先通觀全文，從文章小標(biāo)題“透過大師們的眼睛觀察并學(xué)習(xí)”、“如何找到這些營銷大師”及文章標(biāo)題，可得出文章是將模仿大師作品的道理推到網(wǎng)絡(luò)營銷(lnternet marketing)上面來的，因此，本題應(yīng)選B。

　　2.[C][定位]根據(jù)題干中的the best way,learn drawing查找到第4段首句

　　解析：原文該句中的第二個破折號后的內(nèi)容表明本題應(yīng)選C。其他選項在原文找不到依據(jù)。

　　3.[D][定位]根據(jù)題干中的First，started, Internet marketing查找到第1個小標(biāo)題Learn By Seeing Through the Eyes of the Masters!下第2段。

　　解析：原文該部分首句提到當(dāng)作者第一次開始了互聯(lián)網(wǎng)營銷的時候，就運用了這種方法。本句中的the same method指的是下一句及通篇都提到的study the masters，因此，本題應(yīng)選D。

　　4.[D][定位]根據(jù)題干中的find out，marketing masters查找到第2個小標(biāo)題But Just How Do You Find These Marketing Masters?下首段首句。

　　解析：原文該句中的the hardest part表明尋找營銷大師最棘手，選項D是對此的近義改寫，為本題答案。

　　5.[B][定位]根據(jù)題干中的SearchHound，sold，high price，partly查找到第3個小標(biāo)題Mark Joyner!下第3段。

　　解析：題干是對原文該部分...SearchHound... sold for $4,000,000... partly due to的近義改寫，因此句末due to后的內(nèi)容即為本題答案。

　　6.[C][定位根據(jù)題干中的key factor, determines，the success of any Internet website等詞查找到第4個小標(biāo)題John Reese!下首段第3、4句。

　　解析：題目要求查找決定網(wǎng)站成功的主要因索，而原文該部分第3句Traffic is...and main factor的句子結(jié)構(gòu)表明該句主語traffic(業(yè)務(wù)量)就是題目要求查找的因素，C符合題目要求，為本題答案。

　　7.[C][定位]根據(jù)題干中的better idea，Traffic Secrets products查找到第4個小標(biāo)題John Reese!下第2-4段。

　　解析：原文該部分第2段提到，在購買“業(yè)務(wù)量秘訣”產(chǎn)品的時候要三思，接著說如果有錢沒有時間，可以直接購買他的產(chǎn)品;如果沒錢有時間，作者建議自行研究以發(fā)現(xiàn)真正“秘訣”并有更好的理解，選項C是對原文內(nèi)容的同義轉(zhuǎn)換，為本題答案。

　　8.[Mike's Marketing Tools]

　　[定位]根據(jù)題干中的SEO products查找到最后一個小標(biāo)題Google to the Rescue!部分的第4段。

　　解析：空白處應(yīng)為名詞(詞組)。定位原文后，可通過run by找到答案為Mike's Marketing Tools。

　　9.[it's against the law]

　　[定位]根據(jù)題干中的copy per datum等詞查找到最后一個小標(biāo)題Google to the Rescue!部分的第6段。

　　解析：空白處應(yīng)為主謂句，與because構(gòu)成原因狀語從句。原文該句中的主語與題目的主句的內(nèi)容相同，破折號引出的是對主句的解釋，解釋為什么不能“copying per datum”，由此可見，破折號引出的內(nèi)容就是本題答案。

　　10.[his constant reminder]

　　[定位]根據(jù)題干中的van Gogh's查找到末段。

　　解析：空白處應(yīng)為名詞(詞組)。本題考查作者在網(wǎng)站收藏梵高畫像的用意，而最后一段末句說明了作者的用意，在回答本題時要將原文的my constant reminder換成第三人稱的his constant reminder。

　　參考譯文

　　到底文森特·梵高與互聯(lián)網(wǎng)營銷有什么關(guān)系呢?

　　沒有關(guān)系，但又密不可分!

　　我的小小營銷網(wǎng)站上謹(jǐn)慎地貼著幾年前我為一位慈善資金籌集者炮制的一幅文森特·梵高(Vincent van Gogh)的畫像。幾個偶爾撞見這幅畫的網(wǎng)友發(fā)郵件對我表示不解——梵高與互聯(lián)網(wǎng)營銷?它們之間有什么聯(lián)系呢?

　　這得歸咎于那些永不衰敗的古老而倔強(qiáng)的學(xué)習(xí)習(xí)慣。

　　[2]讓我來做個解釋(我是一名受過訓(xùn)練的藝術(shù)家)，學(xué)習(xí)繪畫或作油畫的最佳方法之一就是臨摹大師的作品。花幾個小時臨摹梵高、莫奈或丟勒的一幅作品，那么你在這幾個小時內(nèi)學(xué)到的東西，遠(yuǎn)遠(yuǎn)比花幾個月在教室里依照顏色理論、構(gòu)成圖和顏料組合涂涂畫畫所學(xué)到的東西要多得多。

　　透過大師們的眼睛觀察并學(xué)習(xí)!

　　他們早在那里，完成了繪畫，并且為你解決了所有的重大問題。這種方法完全有效，并且?guī)资兰o(jì)以來藝術(shù)家們一直都在學(xué)習(xí)這種方式。

　　[3]當(dāng)我第一次開始了互聯(lián)網(wǎng)營銷的時候，我就運用了這種方法。(我提到過我很倔強(qiáng)!)花幾個小時學(xué)習(xí)大師們(他們的技巧、他們的營銷工具、他們的思維模式)，這能為我也會為你節(jié)省幾個月(就算不是幾年)時間的“嘗試——犯錯，再犯錯——再嘗試”。

　　直接學(xué)習(xí)大師，你將對不同的營銷技巧、方法，以及他們這些市場營銷商所運用的系統(tǒng)有了更加完整和更加廣泛的理解。花上幾年的時間學(xué)習(xí)頂級市場營銷商，當(dāng)作將所學(xué)到的這些知識運用到較少為人知曉的營銷環(huán)境的時候，這幾年的學(xué)習(xí)會一直為你支付紅利。

　　有人會對這個提議表示懷疑：花上兩三年的時間學(xué)習(xí)頂級市場營銷商，你是在開玩笑吧!這并不是玩笑，這正是前文提到的古老的藝術(shù)家培養(yǎng)之道——藝術(shù)家們花費一輩子的時間學(xué)習(xí)大師。他們從未為這一生中的任何一分鐘感到過遺憾!

　　那么你如何找到這些營銷大師呢?

　　[4]尋找營銷大師是整個過程中最棘手的一部分。網(wǎng)絡(luò)上有那么多被公認(rèn)的和自封的“宗師們”，要在所有那些“堆積如山”的材料中找到一篇真正適合自己的文章是極其困難的。

　　然而，不用很長時間一個名字會不停地出現(xiàn)，一次又一次。

　　馬克·喬伊納!

　　不管是喜歡他還是憎恨他，沒有誰能否認(rèn)他就是“那位”互聯(lián)網(wǎng)營銷大師。當(dāng)今的許多營銷技巧，譬如廣告跟蹤、預(yù)售、電子郵件營銷、游擊戰(zhàn)術(shù)等等都是由喬伊納發(fā)明或完善的。

　　喬伊納絕對是當(dāng)今最成功的互聯(lián)網(wǎng)市場營鋪商之一。早在如今大多數(shù)市場營銷商認(rèn)識和了解網(wǎng)絡(luò)之前，他就在網(wǎng)絡(luò)上活躍開了。毫無疑問，他的確知道如何在互聯(lián)網(wǎng)上營銷和銷售。

　　他最大的成功當(dāng)屬他的網(wǎng)站SearchHound。他從無到有建立了這個網(wǎng)站。以零營銷預(yù)算為起點進(jìn)行經(jīng)營，[5]后來，在一定程度上因為該網(wǎng)站的高交易率，他將它以4百萬美元(3百萬現(xiàn)金和1百萬美元的保證金)的高價賣出了。

　　他幾年前寫的免費電子書《搜索引擎秘訣》被下載一百萬次以上(這是我聽到過的最高數(shù)字了)，并且他的優(yōu)質(zhì)產(chǎn)品被世界各地眾多市場營銷商們所贏利使用，他們對此心懷感激之情。

　　在互聯(lián)網(wǎng)營銷領(lǐng)域內(nèi)外，喬伊納仍然是一個值得人們認(rèn)真研究的重要級人物。花幾個小時研究他以及他的方法會讓你少花幾個月時間去嘗試和犯錯。

　　約翰·里斯!

　　另一個不停地出現(xiàn)在眼前的名字——約翰·里斯。這是又一位送“貨”的營銷專家，而其關(guān)鍵就在于一個詞“業(yè)務(wù)量”。[6]業(yè)務(wù)量是網(wǎng)絡(luò)生命之血液和心跳，是使互聯(lián)網(wǎng)網(wǎng)站要么成功要么毀滅的主要因素，是網(wǎng)站成功的根本。

　　里斯告訴你如何通過網(wǎng)絡(luò)在任何網(wǎng)站增加業(yè)務(wù)量。但是在你急著要購買他的“業(yè)務(wù)量秘訣”產(chǎn)品的時候可要三思：還有比這更好的獲取信息的途徑嗎?

　　請不要誤會我。如果你有錢，而且時間緊迫，那么一定要去購買他的產(chǎn)品!

　　但是，如果你在做預(yù)算，而且手頭有的是時間, [7]為什么不親自研究他的網(wǎng)站、時事通訊和博客等等。把它們分成一塊一塊地進(jìn)行研究，你會發(fā)現(xiàn)他的真正“秘訣”，但更加重要的是你將對它們有一個更好的理解。

　　研究他的網(wǎng)站的結(jié)構(gòu)和布局，看看他使用了哪些技巧。并將它們適用于你自己的網(wǎng)站和營銷方法。

　　用Google來拯救!

　　如果你對互聯(lián)網(wǎng)營銷真的不熟悉，你會問：我如何找到這些大師、他們的網(wǎng)站，或者甚至他們的產(chǎn)品呢?你只要使用Google搜索引擎，就會找到你著手研究所需要的鏈接。

　　或許，我簡單地將我自己的銷售研究系統(tǒng)做一個說明會對你有所幫助。藝術(shù)家們熱衷于技巧，在這里重要的正是技巧或?qū)W習(xí)方法。一旦你找到了研究營銷大師的途徑，那么所有其他的事情也就水到渠成了。

　　正如上面所提到的，我使用的一個簡單的系統(tǒng)就是：業(yè)務(wù)量是網(wǎng)站成功的關(guān)鍵。因此，對我或其他任何人來說，尋找一個頂級優(yōu)化搜索引擎專家并且研究他或她是很有好處的。

　　[8]我利用Google找出誰擁有優(yōu)化搜索引擎產(chǎn)品和找出聯(lián)網(wǎng)營銷產(chǎn)品的總體排名。有一個網(wǎng)站、一個名字不停地一次又一次出現(xiàn)在第一名的位置。那就是優(yōu)化搜索引擎專家邁克爾·王所管理的邁克營銷工具。

　　我進(jìn)入他的網(wǎng)站，著手研究他的網(wǎng)站的布局、它的鏈接結(jié)構(gòu)等等。發(fā)現(xiàn)此兄知道自己在做什么，并有排行榜來證明它。

　　緊接著，我復(fù)制了他的鏈接結(jié)構(gòu)，將其運用于我的網(wǎng)站。[9]請注意，我不是說復(fù)制源編碼或資料的“每個數(shù)據(jù)”(那是違法行為)，而是他的總設(shè)計、布局和結(jié)構(gòu)，然后將其運用于我自己的網(wǎng)站。

　　花三四天的時間來學(xué)習(xí)這個大師的網(wǎng)站，讓我獲取了很多信息，我已經(jīng)把這些信息用到自己的網(wǎng)站上去。這些信息我可以用好幾年。

　　這僅僅是一個例子，告訴你如何使用這些舊式的藝術(shù)家訓(xùn)練的技巧來了解更多網(wǎng)絡(luò)營銷。大師級的人物很多，把他們找出來，然后向他們學(xué)習(xí)。你的市場營銷結(jié)果會感謝你的這些努力的。

　　[lO]順便提一句，梵高還在我的網(wǎng)站上倍受注目。這是一種學(xué)習(xí)。他不斷地提醒我——如果你想在網(wǎng)絡(luò)上成功——要學(xué)習(xí)大師們!