Legal protection is provided for the owners of intellectual property. The three common typesof legal protection are patents, copyrights, and trademarks.

　　Patents provide exclusive use of inventions. If the U.S. Patent Office _3_ a patent, it isconfirming that the intellectual properly is unique. The patent prevents others from making,using, or selling the invention without the owner’s _4_ for a period of 20 years.

　　Copyrights are similar to patents except that they are applied to artistic works. A copyrightprotects the creator of an original artistic or intellectual work, such as a song or a novel. Acopyright gives the owner exclusive rights to copy _5_, display, or perform the work. Thecopyright prevents others from using and selling the work. The lehgth of a copyright is _6_the lifetime of the author plus an additional 70 years.

　　Trademarks are words, names, or symbols that identify the manufacturer of a product and_7_ it from similar goods of others. A servicemark is similar to a trademark but is used toidentify services. A trademark prevents others from using the __8_ or a similar word, name,or symbol to take advantage of the recognition and _9_ of the brand or to createconfusion in the marketplace.Upon registration, a trademark is usually granted for a period often years. It can be _10_ for additional ten-year periods indefinitely as long as the mark’s usecontinues.

　　A)recurred B)identical C)due D)typically

　　E)grants F)parallel G)popularity H)distinguish

　　I)retrieves J)renewed K)distribute L)results

　　M)random N)permission O)instantaneously

　　Passage 34

　　解題思路

　　1.[L]本句主語是Intellectual property(知識(shí)產(chǎn)權(quán))，前一句是一般現(xiàn)在時(shí)，故此處需填入第二人稱單數(shù)形式的謂語動(dòng)詞。主語與空格后的creative thinking(創(chuàng)造性思維)是結(jié)果和原因的關(guān)系。results與from構(gòu)成固定搭 配,表示“源于”，語句通順。retrieve sth. from表示“從……取回/找回某物”，填入空格后語義不通。

　　2.[C]此處需填人名詞、形容詞或分詞,修飾compensation(補(bǔ)償)。本句解釋了 misappropriation(盜用)的概念,即沒有給予他人補(bǔ)償就使用別人的知識(shí)產(chǎn)權(quán)，故填入due“應(yīng)付的”。

　　3.[E]此處需填入if條件句的謂語動(dòng)詞，因主語是Office,故該動(dòng)詞為第三人稱單數(shù)。本句意為：如果美國專利局……專利權(quán)，就確認(rèn)了該知識(shí)產(chǎn)權(quán)是唯一的。grants與a patent搭配，指“授予專利權(quán)”，符合語義邏輯。

　　4.[N]此處需填人名詞，作without的賓語。這里講專利權(quán)所要防止的事情，Permission與without the owner’s搭配，表示“未經(jīng)專利持有者許可”，其他任何人不得制造、使用或出售該項(xiàng)發(fā)明創(chuàng)造，符合句意。

　　5.[K]此處需填入與copy, display和perform并列的動(dòng)詞原形。distribute“分發(fā)，發(fā)行”與“復(fù)制”、“展示”及“演示作品”均屬版權(quán)所有者的專有權(quán)，故正確。

　　6.[D]空格前后分別是系動(dòng)詞和表語，句子的主要成分完整，故此處需填人副詞。本句說明版權(quán)的期限,typically“通常”符合語義，表明期限通常是作者的壽命再加上額外的70年。

　　7.[H]此處需填入動(dòng)詞原形，與identify并列充當(dāng)that定語從句的謂語。動(dòng)詞庫中distinguish符合句意，distinguish... from表示“有別于，區(qū)別于”，與該句similar語義相對(duì)，說明注冊(cè)商標(biāo)是把產(chǎn)品和別人的類似商品 “區(qū)分”的文字、名稱或符號(hào)。

　　8.[B]此處需填人形容詞或分詞，修飾word, name, or symbol。identical“同一的，同樣的”與or后面的similar相呼應(yīng)，符合語義邏輯，表示注冊(cè)商標(biāo)防止他人使用相同或者相類似的文字、名稱或符號(hào)。

　　9.[G]空格后的of表明此處需填入名詞。popularity“聲望”和recognition(認(rèn)可，公認(rèn))并列，符合語義邏輯，指利用該品牌的知名度和聲望。

　　10.[J]空格所在句子缺少謂語,根據(jù)空格前的be確定此處需填人過去分詞，構(gòu)成被動(dòng)語態(tài)。renewed“延長期限”與后文additional ten-year periods(額外10年的期限)呼應(yīng),符合文意。

　　High street shops use a variety of means to attract shoppers, such as striking windowdisplays, huge red “Sale” signs and special promotions. Online retailers also _1_ similartechniques to tempt people to their websites and to make a purchase. “In the Internet _2_years, online retailers competed on price, but today you just pay the same price online asoffline. Any difference is made up by the delivery charge, says Gavin George, a partner at ItimGroup, a consultancy.

　　Today’s online retailers are using e-mail marketing, personalized technology, smart searchengines and _3_ in an effort to increase traffic and sales. Some online retailers are using _4_ e-mail services to encourage customers to visit their sites. The travel and leisure retailerLastminute, for example, sends more than 2 million emails to customers every week. Thecontent of the email is _5_ to fit the recipient’s age, lifestyle and other factors.

　　Carl Lyons, head of marketing at Lastminute.com UK, says:“E-mail is a different medium withits own culture, so you have to know how to use it _6_ if it’s going to be effective. Whatyou’re trying to do is to _7_ lookers into bookers.”

　　MyPoints is an _8_ scheme for online shoppers, which gives them points for reading e-mails,visiting sites and making purchases. The acquired points can be _9_ for a variety ofgoods and services. In the US, there are more than 10 million MyPoints registered users. Theservice is free to join and subscribers complete an online _10_ that produces 400 data pointsabout them.

　　A) incentive B) tailored C) diplomatic D) profile

　　E) properly F) embarked G) boom H) targeted

　　I) indicative J) deploy K) recommendation L) convert

　　M) multimedia N) invariably O) redeemed

　　解題思路

　　1.[J]此處需填人謂語動(dòng)詞，由主語retailers可知是動(dòng)詞原形。上文提到，商業(yè)街上的商店利用各種手段吸引顧客。此句also表明網(wǎng)絡(luò)零售商也使用此類方法，故填入的動(dòng)詞應(yīng)與第1句中的use語義類似，deploy“利用”符合句意。

　　2.[G]此處需填入修飾years的詞，可能是形容詞、分詞或名詞。根據(jù)空格后所說“網(wǎng)絡(luò)上零售商大打價(jià)格戰(zhàn)”,可知這種事情可能發(fā)生在互聯(lián)網(wǎng)發(fā)達(dá)的年份。boom“繁榮,迅速發(fā)展”與years搭配，表示“繁榮的年份”,符合語境。

　　3.[M]此處需填人名詞，與 e-mail marketing, personalized technology 和 smart search engines 并列，這是網(wǎng)絡(luò)零售商用來提來流量和銷量的方式。 multimedia“多媒體”符合上下文語境。

　　4.[H]此處需填人修飾e-mail services的詞。下文舉了 Lastminute.com的例子,說他們每周向顧客發(fā)送200多萬封電子郵件，郵件的內(nèi)容符合接收者的年齡、生活方式等。由此可知網(wǎng)絡(luò)零售商采用鎖定特定目標(biāo)群體的策略，故targeted“被定為目標(biāo)的”符合句意。

　　5.[B] is... to表明此處需填人形容詞或分詞。根據(jù)句意“郵件內(nèi)容……以適合收件人的年齡、生活方式”，可知郵件的內(nèi)容是有針對(duì)性地,故tailored“根據(jù)特定需要制作、修改或調(diào)整”，符合句意。

　　6.[E]此處需填入修飾use的副詞。本句意為：電子郵件是一種完全不同的媒介，有自己的文化，因此如果要達(dá)到預(yù)期效果,你得知道如何......使用它。properly“正確地”符合語境，與effective呼應(yīng)。

　　7.[L]空格前的不定式標(biāo)志詞to表明此處需填人動(dòng)詞原形，且能與into搭配。Convert“轉(zhuǎn)變”符合要求，convert lookers into bookers表示“把商品瀏覽者變成訂購者”。

　　8.[A]此處需填人修飾scheme的詞，an表明是元音開頭。根據(jù)下文“購物者只要閱讀電子郵件、訪問網(wǎng)站、購買商品，就可以得到一定的積分”,可知Mypoints是一項(xiàng)對(duì)網(wǎng)上購物者的獎(jiǎng)勵(lì)方案，故incentive“刺激的，鼓勵(lì)的”正確。

　　9.[O]空格前的be表明此處需填入分詞或形容詞。根據(jù)句意“所得積分可以……各種商品和服務(wù)”，故redeemed“兌換”正確。

　　10.[D]空格前的an表明此處需填人可數(shù)名詞單數(shù)形式。本句句意為“用戶在網(wǎng)上填寫一份……就可以得到400(資料)分”，profile“簡介,概況”符合上下文語義。