Let me say this first, "All Forms of Advertising Work! " However, you have to clearlyunderstand how the advertising medium works and realize that each form has its Limitationsalong with costs associated with it.

　　Advertising in any medium has always been about repetition and getting your nameremembered. It's called "Branding". Study businesses that use television commercials, They areconstantly repeating their business message 1000's of times a day. They are the best freeexamples to watch and learn from.

　　So for your business, you can conclude that the more your prospects see your name ormessage repeated. the easier it is for them to get to know you and what you offer. Then itbecomes an easier task to get them to buy from you. So how does post card advertising work?You create an ad on a post card. This can be done in your favorite graphics or word program.Then use the mail merge feature in the program to insert mailing addresses automatically. Incase you haven't set up your address book you would need co do this before you do a mailmerger.

　　Print out the cards, stamp them and then mail them out. If done correctly and repeated overand over again your customer base will grow. This is the simple mechanics of post cardadvertising.

　　How much should you send out? I would start small and build from that. This gives you theability to spend a little at a time while measuring how much each mail out converts. This keepsyour advertising costs down and manageable.

　　Start with ,500 post cards a month. Only target prospects you know that would use yourproduct and/or services. Then I would repeat the mail out to the same group over the next 1-2years.

　　Even if they do not buy the first or second time after they've received your card, t.hey arebeginning to get to know you and your product and/or services. As time goes by your chancesof converting them to a buyer increases.There is also a good chance that those you target maypass your offer onto someone else.

　　11.Branding is a way of advertising that get the customers remember the brand of a productby means of_________.

　　12.What can one learn about from the businesses that use TV commercials?

　　13.One can do a mail merger only after he___________.

　　14.What should be done in order to keep the advertising costs down and manageable?

　　15.Post cuds must be kept sending for one or two years to the same group of___________.

　　11.[repetition]

　　[定位]根據Branding查找到第3段開頭兩句。

　　解析：第3段第2句表明該段首句為Branding的定義，對比該句與題目可以知道.原文中提到的repetition就是廣告的方式。

　　12.[Branding]

　　[定位]根據TV commercials查找到第3段。

　　解析：作者在第3段首先提到Branding的定義，接著指出可以向在電視上賣廣告的企業學習.雖然原文沒有明確指出學習什么，但這些內容是承接Branding的定義的。由此可推斷我們可以從那些企業身上學關于Branding的方法，因此本題答案為Branding。

　　13.[sets up his address book]

　　[定位]根據mail merger查找到第5段末句

　　解析：要回答本題，就要找到第5段末句中this的所指，代詞一般回指上文的信息，在該句中，this回指句子開頭的“創建自己的地址簿”，另外，因為題目空白處前主語是he，因此原文的your(address book)要相應地改為his，最終的答案應為sets up his address book。

　　14.[Start small and build from that]

　　[定位]根據keep the adverting costs down and manageable查找到笫7段。

　　解析：第7段第2句指出一種做法，第3句和第4句是這種做法導致的結果，題目提及的內容與第4句相同，由此可見，為了達成題目所述的目的，就要按原文該段第2句的做法去做，因此本題答案為Start small and buildfrom that。

　　15.[prospects]

　　[]定位]根據one or two years查找到倒數第2段。

　　解析：題目與倒數第2段末句內容相同，原文中的same group是相對于該段第2句中的prospects的，即same group是指同一群潛在客戶，因此，題目的空白處應填prospects。