四級仔細閱讀練習題原文

　　Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.

　　四級仔細閱讀練習題：

　　1. According to the passage, when people grow fond of one particular brand of a product, its sales will ________.

　　A) decrease gradually

　　B) remain at the same level

　　C) become unstable

　　D) improve enormously

　　2. The first paragraph tells us that a new product is ________.

　　A) not easily accepted by the public

　　B) often inferior to old ones at first

　　C) often more expensive than old ones

　　D) usually introduced to satisfy different tastes

　　3. Marketers need to know which of the four stages a product is in so as to ________.

　　A) promote its production

　　B) work out marketing policies

　　C) speed up its life cycle

　　D) increase its popularity

　　4. The author mentions the example of “backpacks” (Line 4, Para. 2) to show the importance of ________.

　　A) pleasing the young as well as the old

　　B) increasing usage among students

　　C) exploring new market sections

　　D) serving both military and civil needs

　　5. In order to recover their share of the world market, U.S. auto makers are ________.

　　A) improving product quality

　　B) increasing product features

　　C) modernizing product style

　　D) re-positioning their product in the market

　　四級仔細閱讀練習題答案：

　　1. D 2. D 3. A 4.B 5. A